Traditional marketing in any business (such as your home-based business) focuses on linear growth by constantly seeking to obtain new people and grow a downline. Today I’m going to explain how you can get a far bigger bang for your business growth efforts by growing your home-based business geometrically. There are four aspects to geometric growth, just like the four sides of a square. Geometric growth is easy! You’re probably already growing geometrically whether you know it or not.

Making each transaction bigger is the first element of geometric growth. Restaurants where servers inquire about drinks, desserts, etc. and the piles of chotchkes near most cash registers are examples we’re all familiar with. Here is another example: If you sell electronics, you could inquire about extended warranty options. A home-based business opportunity such as the MOXXOR WORKS Team offers new associates several levels of participation. Selecting a higher level benefits them by making them eligible for higher commissions… and benefits you by increasing your new enrollee bonus.

Always give customers the chance to upgrade, no matter what you sell! Just as importantly, your customers need to be able to downgrade. Why? Because offering one item forces an all-or-nothing decision. On the other hand, if you offer the product you’d like to sell the most of in the middle of a range of options, you’ll find that most people will indeed buy that product because it’s neither ostentatious nor the “el cheapo” model. Not offering your customers the chance to upgrade can also leave a lot of money behind. You’ll also find that a decent percentage can’t or won’t buy the middle solution but will opt for the smaller offerings. Offering a range of choices is a great way to grow your profits with little to no effort. The MOXXOR WORKS Team offers people many ways to purchase the product as retail customers or as enrolled associates.

The second element of geometric growth is increasing the frequency of each transaction. This is especially good for consumable items such as diet supplements.. People who have purchased from you once have already taken the hard step, making future purchases that much easier. Commit yourself to diligently following up with prospects and customers and your profits and business will grow. Customer loyalty will also improve. For your home-based business, this means becoming a true product expert and staying in touch with your customers. Staying in touch with your customers and knowing how they’re doing will help you spot opportunities to sell more product more often.

The third element of geometric growth takes advantage of the fact that every newly enrolled associate is the center of a network of people (hence the term “network marketing”). Nothing—and I do mean nothing—beats word of mouth advertising… especially for your home-based business. How do you tap into your enrollee’s networks? You are only limited by your creativity. How about hosting parties that help your enrollees present your home-based business opportunity?

Don’t forget linear growth. No matter how well you practice geometric growth, you will need fresh customers and enrollees. This is why you must constantly be on the lookout for new enrollees for your home-based business.

Chances are that you’re doing a little geometric growth without even knowing it. This happens because most marketing is done by accident. Think about your home-based business. Do you do specific things that you consider marketing? Imagine how much more effective you could be by making all of your marketing intentional. Don’t forget that marketing encompasses all contact between your business and everyone else. If you lack a planned method of handing every such contact, then you are not taking full advantage of geometric growth. It’s like driving with the brake on.

How powerful can geometric growth be? Let’s say that your product sells for $100. The linear marketer would pocket the Benjamin and call it a day. Not the geometric marketer. They know that their customers need their products three times per year over a period of 20 years. They also know that each customer can refer three others. This $100 has just become $24,000 ($100 x 3 sales per year x 20 years x 4 customers = $24,000). Which would you prefer?

There’s just one catch and it’s a big one: Geometric growth will be impossible unless you provide first-rate products and services and wrap that in world-class customer service and enrollee training that consistently under-promises and over-delivers. Geometric growth is impossible to sustain without practicing the epitome of honesty and integrity in everything you say and do in your home-based business. The home-based business that gives the most gets the most. The MOXXOR WORKS Team invested hundreds of hours and tens of thousands of dollars in building the site and each of us invests so much in each of our team members… because no one succeeds unless everyone succeeds.

The road to successful geometric growth is paved with your ceaseless efforts to identify and solve your customers’ and enrollees’ wants and needs with absolute selflessness and integrity. Successful geometric growth is built with your commitment to quality and backed by your 100% guarantee.

Just how important are your customers and enrollees? They are the only reason you’re in your home-based business. Without them, you’re not in business any more. You depend on your home-based business, especially in this economy, and cannot afford to lose it. Sure, you may be able to get one over on them once, but are you in your home-based business for the short term or for the long haul?

Anthony Hernandez

Anthony Hernandez is a Certified Guerrilla Marketing Business Association Coach and author of Guerrilla Marketing Success Secrets with over 20 years of successful self-employment experience. He is proud to be a co-founding member of the MOXXOR WORKS Team. Visit the MOXXOR WORKS Web site to learn more about the MOXXOR WORKS Team and our home-based opportunity.