As more Tampa and Brandon organizations increase the number of email marketing campaign efforts due to their diminishing advertising budgets in 2009, it is vital to grasp which statistics you should monitor and how doing so may help future email marketing campaigns. Many email marketers today monitor statistics that are directly related to their specific email marketing goals. For example, if you are sending HTML emails to prospective clients you may utilize open rates as a metric of your campaign’s success. Other metrics which may help your email marketing campaigns moving forward include: open rates for each day and time, click-through rates and conversions.

As a Brandon or Tampa company in the development stages of an email marketing campaign, would you be interested in learning what kind of open rates other email marketing programs are receiving? According to highly recognized email marketing services provider Aweber, the average open rate within their network for April 2008 was 13.6%. Do keep in mind that the figure may not be relevant or a realistic percentage for your specific industry, nevertheless if your open rate is below this figure do not feel discouraged. What you should take out of this figure is simple, if your open rate increases over a limited period of time than more subscribers are reading your messages and vice a versa. The next metric related to open rates which may be of great importance to your Tampa email marketing campaigns include the day and time of your email messages.

Do you know what day and time has returned your email marketing campaigns the highest success rate? Many email marketers will quickly answer “Tuesday, Tuesday, Tuesday”. Well, this may be true for many email marketers in the industry. The bottom line is that each of our email marketing campaigns or email marketing clients have a distinct message to offer a specific audience. So what functions for audience #1, may not work for audience #2. To have a better idea, simply test your broadcast audience and monitor your statistics for each campaign. Within a few broadcasts, you will quickly find what works best for you and your specific audience.

In addition to monitoring your email marketing statistics, you may also want to ask your Tampa email subscribers or prospects to add you to their contacts list or “whitelist”. This will help you to improve the response of your email marketing campaigns.

If you’re a Tampa or Brandon corporation utilizing email marketing and would like to learn how email marketing may help you get more leads, increase product total sales and brand awareness, simply sign up for Spotlight Creation’s free educational e-newsletter.