Why USB drives are so useful, and not just for data.

USB flash drives are becoming increasingly popular and are falling in price rapidly, whilst at the same time their storage size is growing. Many websites selling them don’t list prices as they are changing, for the better, daily. These handy little devices that 5 years ago were the preserve of the technically minded are now popping up all over the place and used by a wide variety of people, from technical support, to your average computer user. But what is it that makes these tidy devices such a useful marketing instrument?

For a start, they are a useful tool that many users would otherwise be buying for themselves. If a tool is something that your customers might otherwise be buying for themselves, then it’s going to be a useful promotional tool as when you give them a free one, they are going to keep them and use them often. Your recipients will be able to carry around with them all of their vital data, by simply attaching their logo flash drive that you have given them to their key ring and carrying it around in their bag or pocket.

If you are arranging a conference, a user group meeting or other get together and want to make sure that the attendees carry away all of your important points, then write your slides to a usb drive and give every attendee a usb drive as they arrive. They will then take away their usb drive and be able to review the contents of the slides. If you have guest speakers attending, then they can be charged a suitable fee for adding their notes to the usb drive. Other promotional materials can also be added and the usb drive can even be made to autorun. This means that the contents of the usb drive will be shown automatically on the computer screen, without the user having to open file

It is not just data that you can store on a promotional USB flash drive. It is also easy to download onto your USB drive a good choice of software, which can run directly from the USB drive without the need to be installed onto the machine you are using. Not only does this increase the value of the giveaway, it also means that it in itself becomes a further tool for your company representitives that are out on the road. Many of your sales staff and other company representatives can carry with them the software tools and manuals they use in a regular basis attached to their key ring.

There are various websites that you can use to download and install a variety applications such as a web browser, email software, office suite and even personal organiser software. Tools such as antivirus software can also be installed, useful for technical support people who might need to arrive at a machine and scan it for viruses. Other tools such as PDF readers, instant messengers, backup utilities and password managers are also available.

What’s so good about installing them onto a USB drive? Well, the software can execute directly from the USB drive and as such, it does not need first installing onto the machine that your representative has just turned up to. Your workforce can arrive at the machine they need to use and start working immediately, without having to install software before they start.

By printing onto the USB drive with your logo, it is a clear reminder of your business and associates you with high tech performance. You are being viewed as using high performance tools and saving time by using them well. Not only does this increase your work forces’ productivity, it is also making you look good. It is a small price for the benefits returned.

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